Learn. Think. Shape.
The changing science of seller and buyer decision-making in a hybrid B2B world
The changing science of seller and buyer decision-making in a hybrid B2B world
It’s been said that “professional selling is a unique blend of art and science." While this is undoubtedly true, most sales conferences are long on the art and short on the science. Decision Collision ’22 is different. This conference brings the science of sales to the forefront of conversations among top sales leaders! Check out this video for more information about Decision Collision 2022...
Decision Collision '22 attendees will Learn about some key findings from the research of the world's leading sales scientists focusing mostly on the key Implications for Sales Teams of these research endeavors (it won't be a bunch of boring statistics...we promise!)
In the Think sessions, conference attendees will break into small groups to discuss the research presentation focusing on how the findings might impact their sales org and what other sales teams are doing in relation to the research topic.
The final task in the think sessions will be for each small group to identify two or three future research questions that they would like answered about the focal topic. These research questions will be used to Shape sales research and presentations for future Decision Collision Conferences!
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.
Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work.
How customer process information in world of virtual and live sales meetings
When do customers decide to seek information from existing sales people vs new sellers
Understanding how customers decide to return to a previous vendor
Why sellers choose to target some customers and not others
How to help sellers transition from mostly outside to mostly inside selling
Who do sellers turn to the most in internal networks and how does it impact success
What are the positives and negatives of seller autonomy in their decision-making
The Wharton School
Clemson University
Florida State University
Florida State University
Florida State University
B2B DecisionLabs
B2B DecisionLabs
B2B DecisionLabs
B2B DecisionLabs
University of New Hampshire
Files coming soon.
*Registration for the conference is $199/Person ($250/after April 1st, 2022) and group discounts are available for companies wishing to have 5 or more people attend Decision Collision '22
Seats are Limited and Proceeds from the conference go to support the Florida State University Sales Institute education programs.
Registration for Decision Collision '22 is processed through Eventbrite...just click below to get started! (Virtual meeting invites will be sent out to all registrants one week before the conference)
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For more information or for scholarship requests, send us a message, and we will get back to you as soon as we can.
For any additional information you can also email.
Leff Bonney, PhD lbonney@fsu.edu
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